Privacy Policy

1. Introduction

Switchable (“we”, “us”, “our”) operates the website https://www.goswitchable.com/ (the “Site”) and provides concept-testing and analytics services (the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit the Site or engage with our Services.

By using the Site or Services, you consent to the data practices described in this policy.
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2. Who We Are / Contact Information

If you have any questions or concerns about this policy or your personal data, please contact us via the contact page.
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3. What Information We Collect

We may collect and process the following types of information from you:

  • Personal Information you provide voluntarily: For example, when you contact us, request a demo, or sign up for services — name, email address, phone number, company name, job title, and any other information you choose to provide.
  • Usage Data: When you visit our Site, we may automatically collect certain information about your device and how you interact with the Site. This may include your IP address, browser type and version, device type, pages visited, time spent on each page, referral source, and other diagnostics or analytics data.
  • Cookies and Tracking Technologies: We may use cookies or similar technologies to collect data about your use of the Site. This helps us improve Site performance and understand user behaviour.

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4. How and Why We Use Information (Purpose of Processing)

We use the personal data we collect for the following purposes:

  • To respond to your inquiries, provide you with information (for example, when you request a demo or contact support).
  • To manage and deliver our Services.
  • To analyze and improve our Site and Services — e.g. understand traffic, usage patterns, optimize layout and content, detect errors or abuse, and improve user experience.
  • To communicate with you (e.g. via email) about updates, offers, newsletters, or other information relevant to our Services — but only if you have opted in or given consent.
  • To comply with legal obligations or protect our rights — e.g. fraud prevention, security monitoring.

We will only collect personal data that is adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed (“data minimization”). (ComplyDog)
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5. Legal Basis for Processing (if applicable)

Depending on your location and applicable laws, our legal basis for processing may include:

  • Your consent (e.g. when you opt in to communications or accept cookies).
  • Our legitimate interest (e.g. to operate the Site, improve services, maintain security, respond to inquiries).
  • Compliance with legal obligations (if relevant).

6. How We Share or Disclose Your Data / Third Parties

We may share or disclose your personal information in the following circumstances:

  • With service providers or contractors who assist us in operating the Site and Services (for example: web hosting, analytics, email providers). These parties are permitted to use your data only as necessary to perform their services to us.
  • If required by law, regulation, legal process or governmental request.
  • To protect our rights, privacy, safety or property, and/or those of our users or the public.
  • In connection with a merger, sale, acquisition, reorganization, or other transfer of some or all of our business assets — in which case notice will be provided before personal data is transferred and becomes subject to a different privacy policy.

We will not sell or rent your personal data to third parties.

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7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect Usage Data. Cookies help us to:

  • Recognize you when you return to the Site.
  • Understand how you use the Site so we can improve your experience.

You may disable or block cookies via your browser settings — but note that some parts of the Site may not function properly if cookies are disabled.

If we use any third-party cookies (for analytics, advertising, or other purposes), we will disclose that here and link to their policies.
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8. Data Retention

We will retain your personal information only for as long as needed to fulfill the purposes described above, unless a longer retention period is required by law. When personal data is no longer needed, we will securely delete or anonymize it.
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9. Your Rights

Depending on where you live, you may have rights regarding your personal data — including the right to:

  • Access the personal data we hold about you.
  • Correct or update inaccurate or incomplete data.
  • Request deletion of your data (or restriction of processing) in certain circumstances.
  • Withdraw consent (if processing is based on consent).
  • Object to processing where legitimate interest is used.

If you wish to exercise any of these rights, please contact us using the contact information above. We will respond within a reasonable timeframe.
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10. Security

We implement reasonable and appropriate technical, administrative and organizational measures to help protect your personal information against unauthorized access, loss, misuse, or alteration. However, no method of transmission over the Internet or method of storage is 100% secure — we cannot guarantee absolute security.

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11. International Data Transfers

If you are located outside New Zealand (or outside our home country) and you submit personal data to us, your data may be transferred to, stored, and processed in countries other than your own. By using the Site or submitting personal data, you consent to such transfers.

We will take reasonable steps to ensure that your personal data is treated securely and in accordance with this Privacy Policy, even when transferred internationally.

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12. Children’s Privacy

Our Site and Services are not intended for children under 16. We do not knowingly collect personal information from anyone we know is under 16. If you are a parent or guardian and you believe we may have collected data about your child, please contact us — we will delete such data upon verification.

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13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time (for example to reflect changes in law or changes to our Services). When we update the policy, we will update the “Last updated” date at the top. We encourage you to review this page periodically to stay informed.

If we make material changes, we may notify you by email (if you have given consent to communications) or by posting a notice on the Site.


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14. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or our data practices, please contact us via the contact page.